Sunday, May 31, 2015

The Butterfly Chronicles: The Importance of SEO to your Blog

The Butterfly Chronicles: The Importance of SEO to your Blog: Having a blog on the internet that gives people actualities - and – particulars is great!  There are blogs on every subject under the s...

Email Auto-Responders in a Nutshell

In the online world of business, an auto-responder can do a lot for your company.  Known also as mailbots, email and on demand, and automatic email, these tools can help put your business on autopilot and spend more time doing other things.  Auto-responders are great to have, as they are designed to automatically respond to any email they receive with an instant response.

Over the years, auto-responders have increased quite a bit in popularity.  They are best known for their automatic email responses, which will save you a lot of time.  By using one of these programs, you won’t have to spend countless hours answering emails again.  You can feel free to do other things and always know that your customers have access to the information they need 24/7.


To set your business on autopilot, all you need to do is write your copy then load it into your auto-responder.  Once a potential buyer/ current customer sends your auto-responder address a message, the information he/ she is seeking will automatically be delivered.  Auto-responders are super quick – delivering information via email in a matter of seconds.


Auto-responders can also help you send out free courses, articles as well as general information; reports, information regard on new products, services, price lists as well as welcome and thank you letters, confirm orders, plus tell others about your advertising rates.  You can preset information such as this into your auto-responder, so it will automatically send the information out whenever someone makes a request.

Unlike mass email messages, auto-responders can be set up to your specifications.  You can send personalized messages with them as well, which will make your clients feel as if the email was made specifically for him.  Auto-responders will also follow up with emails, to ensure that you get a sale.  The better auto-responders out there will notify you each and every time someone has requested information, so you know when you have potential customers.

You can also update your auto-responder messages anytime you wish.  From time to time as you get new products or information to send to your clients/customers, you can update your log.  When running a business, it’s very important that you keep your customers up to date.  This way, your customers will know that you have new products available and ready for purchase.  If you have a good relationship with them, they will be anticipating your new offers.

If you run a business over the Internet, an auto-responder can make life a lot easier.  You can let your auto-responder handle a majority of the tasks, including technical support and sending out information about your company and your products.  These days, auto-responders are the best tools for online business – as they give you plenty of free time for other task.

Good luck with that!

The Importance of SEO to your Blog


Having a blog on the internet that gives people actualities - and – particulars is great!  There are blogs on every subject under the sun. If you’re looking for instructions on  how to build a dress-up closet for your little princess  for example you could take a look at  the Cutest Blog on the Block or maybe you want to find out how to build marketing for your business you would check out the Marketing Life  by Kim Williams  , but if no one knew that they were there it’s just static on the information high-way. If you want traffic to your blog, is the most important ingredient is exceptional Search Engine Optimization, or SEO.

Whenever you put one or more words into a search bar to look for something, the SEO of a website is what helps bring up those websites. For example, if your blog is about Harry Potter, you are going to want to be sure that your blog includes popular terms such as Harry Pottter, JK Rowling, and other things that are related to Harry Potter.

Think about the things that people look for when they are interested in Harry Potter, and the types of facts that show-up in your search. Type number -2 it is a great idea to use your own experience when optimizing your blog for searching. Ask yourself; what has worked, what hasn't worked, and use that information for your own blog SEO. This way, when someone puts one of the terms that you put in your blog into a search engine it will be one of the sites that comes up.

Of course, there are other factors that come into play that determine where your blog will come up in the list, you have to start somewhere. The more keywords that your blog uses, the more people will come to your blog. It just takes time and patience.

Good luck with that and happy blogging!


Thursday, May 21, 2015

Monetize Web Traffic to Popularize your Brand

Establishing your own E-commerce site is not like what it used to be. Today you are faced with thousands of competition in every shape and form whose all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales should be entertain and would be beneficial.

Admittedly most no all of us are in this to make money.  Who wants to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

It is common knowledge that without traffic the business can’t growth. Like any business, without customers you don’t get sales. Traffic represents people and people equals possible sales and profit. The more people who wonder to your site and see your products the more people will buy and generate growth to your brand.


Here’s the thing, no one puts up an E-commerce site that doesn’t expect profit. There’s startup capital that needs to be regained with consistent traffic, you at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.




Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundreds of thousands of traffic twenty-four hours a day. Most are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

No matter how far out-of-the-box your particular product is --the internet has proven to be a reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and a buyer in the center of Philadelphia.

Generating traffic is not an easy task. The key is to  deal with with a great number of sites in order to generate consistent traffic flow. One of the benefits is monetizing your traffic flow is doing this successfully  because this could open up a Pandora’s Box of possibilities for your business.

So, to get to the core of it the more traffic you generate the more likely you are considered as  desirable, in a sense that a good traffic flowing site is easily convertible into big profits. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Additionally, receiving heavy traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks spells more profits.

Affiliate Programs

Another method of monetizing your traffic is through affiliate programs. This works by linking-up with other tried and tested sites and/or online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs keep track and make records of transactions made possible through site linkage.

When purchases are made by customers that are led by your site to another you would get a percentage of that sale. Affiliate programs give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site an excellent profit earner.

Good luck with that!

Monday, May 18, 2015

If you build it they will come:

As the saying goes “if you build it they will come” which can be true in most cases. When building your own website there are a few things you should consider to aim for optimal success.  Take my advice, if you know nothing about web design and coding, hire someone to design your website to your exactly need and specifications.  Make sure you use a reputable contractor/web design firm so that you do not waste time and money.  When choosing your domain name be very selective and research your choice carefully because this name will be your online calling card. Make sure that your domain name  is short, sweet and memorable.   One popular site to visit and check to see if your domain name is available is www.whois.sc.  This site is also a good to check who owns a particular domain that you might be interested in or domain names of your competition.  Note if the domain name that you want has already has an owner, you can offer to purchase it from them. 
Probably one of the most important factors in an internet company is choosing a very good web host.  If your web site goes down, you are completely out of business.  When searching for a web host company make sure they have secure server capabilities, fast servers, lots of space, unrestricted CGI access, SSH and FTP access, web-based administration, access to raw server logs, full email services, power and daily server backups, and no minimum contracts.  Do your research and test your chosen providers technical support to see if they offer all the services, scripts, and software you need.  Inquire about their downtime and how long they have been in business.  Make sure you are not being charged for the extra services.
When a customer visits your website, you want them to see professionalism, fast connections and knowledgeability.  If your visitors notice advertisements from your free or low cost web host server they will perceive your site to be unprofessional or small time.  Slow connection speeds will definitely lose customers and cost you money—speed is king.  So, choose your web host server carefully and you will be well on your way to creating a website that will attract buyers and/or visitors.
Good luck with that!





Blog Resources:
Website Design Sites – DIY
Website Design Agencies
Domain Name Research

Tuesday, May 12, 2015

Video marketing for your business….advice

From online conglomerates to mom and pop stores, there are no limits to what video marketing can do for your online business. Being able to look directly at your customers and clients and present yourself as an honest and valuable business is priceless! The following article will introduce you to the many benefits of video marketing.


Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign as well as for your business website.

Video tutorials are an excellent way to create new content and assist you customers. People will often search for sites with tutorial information about products or services. When they find great content, they will often share it after consuming it themselves. This is a great way to increase visibility for your business.

If you are using social media to market your business, try responding to comments and questions with videos. This is easily done with a webcam and this kind of video marketing adds a personal touch to your responses. When people can see the person instead of just reading text, it gives them the feeling that their comments are valuable and being heard.

Take a look at the analytical tool on YouTube. This tool will give you access to detailed information on who viewed your videos and which keywords they typed. This is a good way to get an idea of whether or not you are reaching out to the correct target audience.



Be natural! The more fake or contrived you appear, the less likely viewers are to resonate with your video thereby your business. If you can't read a script without sounding like a robot, then don't. Stick to who you are and represent yourself your company so the video will turn out great.

People love tutorial videos which can draw vital sales and traffic to your business website. Walking people through “how to use” or “how to do” a certain task with clear and precise steps will most likely land you more clicks and viewers. People really appreciate it when you make the steps as simple and easy as possible.

In cooperating your website URL in the video, is principal. If viewers find your video interesting, they will want to know where they can go for more information. You can put your website name in as a caption, annotation or better still simply state  the name of your website a few times during the video.

When you are using video marketing it is important to keep your content interesting. If your video is dull then people will probably not watch the entire thing or recommend it to their friends. Make your message clear and engaging to your audience. The key is to put yourself in the shoes of your video audience / consumer.


How you sound in the video is as important as how you and/or the actors in the video look. are the voices wavering? Do you sound unsure of yourself? Do you say "um" or "like" a lot? Try to sound natural without seeming like a robot. If you can't pull it off, employ a trained actor or ask someone else to do the video.

Video marketing does not have to be complicated. One of the most popular formats is simply a regular video, without including any bells and whistles.. Of course, if you can, those videos with flash animations have also proved popular, as well as picture slideshows accompanied by a voiceover and music.

Hopefully, this article has given you plenty of inspiration to get started on creating a video marketing campaign for your business. This method of advertising is already in full swing all around the internet, and you should be using it too! Whether you're a small outfit or a big company, video marketing can do wonders for your business. 

Good luck with that!

Monday, May 11, 2015

3–Steps to Affiliate Marketing Stardom



Let’s first ask the question --what is Affiliate Marketing -- an affiliate is a subsidiary, associate, auxiliary. Affiliate marketing is a process of working with a merchant to promote products/services.  This paradigm is a partnership between merchant and marker -- the merchant pays a portion of their sales revenue to a person acting as an affiliate, if the sale is a result of the affiliate's promotion to the products/services offered by the merchant.

Affiliate marketing is one of the fastest growing industries today because it's cost efficient and quantifiable for both, the affiliate as well as the merchant.  Other players can profit as well, such as the affiliate network and the affiliate solutions provider.

The best benefit for the merchant is the fact that he will gain opportunities to advertise products to a much larger market, therefore increasing his chances to earn.  The more affiliates the merchant obtains, the more sales he can expect.

With the merchant having affiliates market his products/ services, he will save time, effort, and money in looking for markets as well as customers.  The affiliate marketer will benefit from each customer that clinks on the link in his website and who actually purchases a product from the merchant.


To join the growing legion of affiliate marketers and establish an unlimited potential for income, simply follow these 3-steps to start an effective affiliate marketing program of your own:

1.  Identify something that interests you or you feel very passionate about.  Then, focus on a specific area you know a lot about, as this will help you bring out your best and give your visitors who are possible buyers a demonstration of your expert in this field.  This way, you'll gain their trust and encourage them to buy the products that you endorse. 

2.  Search for merchants and products or services that are related to your interest then create a website with top level domain names and very reliable hosting.  When you choose the products for your web site, you need to consider the commission structure and the conversion rate. There are many different affiliate networks and affiliate solution providers where you can obtain the information on most profitable products and which merchants pay the best.  Take   your time - and be sure you choose the right one.

3.  Now, you are ready to promote.  You've chosen everything you need and even created your very own website.  You'll need to be creative, flexible, and willing to embrace new ideas.  By this stage, you'll be well on your way to making more money than you ever imagined - and enjoying every minute of it.

Monday, May 4, 2015

Advertising on Craigslist... Can it Expand Your Audience


Can Craigslist Improve Your Business? The answer: is yes/ no /maybe. As it all hinge on the way in which your business actually utilizes Craigslist. Here’s the thing there are savvy marketers who are able to identify the target audience and create sales copy that will entice readers may find advertising on Craigslist to be incredibly profitable. Conversely Internet markets that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.


There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertisements of products and services are free on Craigslist making it cost effective for your ad budget. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition. 


Research before Posting on Craigslist


Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer and his staff with insight into where post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.

Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.


Evaluate the Competition on Craigslist


The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor’s marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor’s marketing strategy and avoiding these strategies.





To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how you can, not only create a better product/ service at more affordable prices but you may also write more engaging advertising copy. Many wise internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills can be a vital part of the equation. A professional copywriter can use SEO skills and know how of writing advertising copy to effectively entice your target audience to either purchase or at least investigate your product/services further.