Marketing in the Mobile Age

Did you know that mobile marketing not only covers the most commonly referenced area of mobile devices (smart phones, tablets and the like), but also mobile billboards, travelling expos as well as any/all motion advertising. If you ever wanted to further your knowledge of mobile marketing, then check out the next few paragraphs.

First, things first you want to be effective --take your time to make your mobile marketing fun for other people. As someone is out there waiting for their bus to come or waiting for that traffic jam to relent, they could be watching a funny advertisement created and released by you /your company.

Mobile marketing provides a great opportunity to offer up a wide assortment of discounts and other information about your business/service, so you should use this format to make sure you are always giving out good deals. Your customers need to feel special, so make sure you are sending them information on your discounts and/or sales/specials.

While setting reachable expectations it is important that you keep yourself, safe legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an "opt-out" option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, "standard rates
may apply."

To measure your place in the market place a good idea would be to set up a poll for your marketing campaign. There are several poll formats such as the question-response or perhaps a response message layout. Customer feedback is the optimal to the success of your product including a poll in your marketing roll-out is an excellent and fast source to plan growth.  Remember to first check with your mobile provider to make sure they can support real-time results for your poll(s).

Make your messages exciting and fun! Remember, that mobile can also be used as a source of entertainment. Make your messaging motivating and electrifying, while providing the subscriber with meaningful information as well as entertainment. When subscribers are doing something or just waiting for something, they often will look to their mobile as a thrilling or enjoyable distraction.

The number one rule in mobile marketing is to never spam. This is the quickest way to not only lose existing customers, but to ensure that your marketing campaigns fail to reach new ones. Spam is a major problem in marketing and people who are perceived to send it lose a lot of credibility.

Even though you are marketing in the mobile world, you still have to make sure that you keep improving your efforts outside of this realm. Allowing other areas of marketing to lapse and putting too much focus on mobile marketing will hurt your business, no matter how well your mobile marketing is doing. Use your calendar and task list to allot integration of digital and/or traditional marketing channels (radio, print, banner).Social media is one big and long conversation. Social media is a key to any marketing campaign, but you have to use it wisely to get beneficial results.  The key is to keep your messages brief and to the point.

Remember that mobile marketing works best in keeping current customers and not necessarily in attract new ones. This is because most mobile users are not browsing around the internet the same way PC users browse around. Mobile users are hard fish to hook if they haven't already nibbled on the bait.

In conclusion, not only does mobile marketing cover a wide amount of media types, it can also be used to appeal to a wide variety of customers. You should definitely give the tips and tricks provided in this article a try; and you should be ecstatic with the results that you see.