Question: Should your Linked-In header say
who you are?
How is a Digital Art Director viewed when
listed as Consultant-e-mail Marketing on Linked-In?
Smart marketing insights do and should
apply directly when marketing YOU. It
stands to reason that your effort to build/grow your online persona—is about
hitting the mark. Being concise about what you do is the foundation in lining
up the target. Being concise about what you do yields results and firmly grounds
YOU in digital and social media marketing of yourself. Linked-In and the like is
a channel set to provide a digital extension of YOU.
Answer: Yes and No. This question is
depended on how you want people to Link-in with you.
I myself believe that you want to position
your profile in what/where you in turn want to go. In the aforementioned
example I view it as too broad + just on first glance I have no idea if that
person is a designer, a coder, a strategist or any of the many functions that
fall under the email marketing umbrella.
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