Tricks to grow your customer base with Social Media Marketing

Never before has it been this easy or cost effective to get your brand in front of its’ targeted audience. It’s all due in part to “SOCIAL MEDIA”! Not only has Social Media Marketing found a great way for brands and new companies in particular to reach potential customers, faster, easier, cheaper and entertaining. There is no confusion why Social Media Marketing is becoming the most powerful and desired marketing channel to add to your marketing mix. The tips offered here will assist you in using social media to best promote your brand. 

Things move very fast in social media, and your brand will have to adapt quickly, choosing the right Social network for your brand is very important.  Just, a few years ago, tablet computers and smart phones did not exist in a mass-produced and publicly available format. Which is why keeping an eye on changing/new technology in order to stay ahead of in the market plus it will better prepared you in modernizing possible changes to your marketing plan.

Post new content regularly. Recurrent status updates is paramount to establishing and maintaining your brand narrative and more importantly keeping your audience/followers engaged.  I It might be both cost effective as well as productive to employ a service such as HootSuite  -- which once you complete the plug-ins the service will post new content on the same day at the same hour so that your customers have something to look forward to and can look forward to your post.

Create a RSS feed. A RSS (rich site summary) feed provides an opportunity for your followers to subscribe one/all of your Social Media channels. A RSS feed will allow followers to see your posts when they log into their Google account or right on their computer desktop if they use an RSS widget.

It’s important that when using Social Media channels that you talk to your audience not at them. Remember that when you are using social media to market your brand, you are communicating with people. The technology that people are using now and the way Social Media moves it allows the customer to communicate directly with you, this interaction virtually brings the customer closer than ever before. You have to engage in the narrative and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

For start-ups, Social Media Marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Luckily there are several marketing agencies who understand how to effectively market to the masses and incorporate a bit of marketing science to expand the narrative in an exciting way.  . It’s important that you spend your marketing dollars wisely. When employing a marketing agency for your Social media campaign be make sure you are employing realistic KPI’s in order to get measurable results that account for the brands strategic and operational goals.

Learning how to talk to your customers and breaking into the channels that they frequent, is critical to the success of a Social Media Marketing campaign. Social Media is basically just a bunch of online conversations and another way for which people to communicate.  By learning how to talk to your customers, you gain access to their channels and grow your brand awareness.

Social Media Marketing may seem like a complex concept to grasp, but once you have established the fundamentals. It will grow organically. It can be as easy as a picture or diverse as an interactive video. The goal is to follow the above advice and find a solution that fits perfectly with your brand.

Good luck with that!