Boundlessness and the Indie Artist

Honestly there has never been a better time to step on to the musical landscape! The indie artist scene in particular is by and large being cultivated and nurtured with outstanding and super talented artist.

Branding is the seed to plant in order to build thriving crops within the music industry. As abundance is the ultimate harvest for any indie artist there are FOUR tools you can pull from the shed that if used correctly will surly yield infinite fruit.

The music industry is in full bloom for the singer songwriter/band of any genre. Inevitably a bountiful harvest can be had – as it is safe to say success and recognition is paramount for the verging indie artist with the boundlessness of a powerful BRAND. You are sure to blossom --by constructing an effective brand and ensuring that your audience comprehends your brand distinctively as you have planned it. The 4-tools a successful indie artist should use to always be branding are:

I.          ACCURACY  

As a musician your identity should always convey a sense of what you as well as your music is about.
  

II.        IMPACT         

Your brand has to illustrate its message easily and quickly. You want to aim for succinctness when regarding copy for your brand, think Nike “Just do it” or Hallmark “When you care enough to send the very best”; imagery should should be brilliant but more importantly it should be memorable. Your logo, tagline, etc. should all be a direct instrument that your fans can readily connect with.

III.       REPETITION              

Marketers will tell you the key to a successful brand is to have it echo in the market place. Repetition is a good thing! (e.g., the Chick-Fil-A cow campaign “Eat more Chicken” started in 1995 and is still playing). You will find that repeating your brand is vital in how you and your music become recognizable on a grander stage.

IV.       CONSISTENCY  

 With repetition as the vitality of your brand, employing uniformity of your brand is paramount to the success of your band and your music. Once a winning branding approach has been establish it critical that the brand narrative is the same every moment it hits the market through every channel it inhabits. 

Tooling the soil of the indie artist is to establish a fruitful brand meaning; engaging exactness, crafting an influencing a powerful presence, and being steadfast in making your brand echo loudly.

Moreover strategically placing your brand into the market place will surely yield a sustainable bounty that will grow into a long musical career.