Sunday, April 20, 2014
Lexury brands coming out of the red
"The auto industry has gradually recovered from the wipeout that occurred in 2009". While it is the sales of non-luxury items that stems the economy which are the best indicators of economy growth. The idea of luxury items selling like hot cakes is an indicator that the non-lux marketing is also gaining speed.
Yahoo! Finance
Is there a secret shopping code at Costco?
This is no "holy grail" secret except to Costco and how they do their inventories. Every retailer has a system --red tags, slashes, Green dots, SKUs that all begin with 3,4....6 zeroes. UPCs that end in different digits (which usually coincides with shipment receive dates), all result in inventory coding which is not really a "secret".
You can ask although the answer(s) you get might be all over the map if you get one at all, but you may get a friendly manager or store owner that has a fun streak who makes their store "codes" into a treasure hunt or possibly certain codes go with in-store or online ONLY promotions.
Bottom line the coding is no giant secret, but well known to anyone that does any sort of inventory, warehousing, purchasing or merchandising.
Yahoo! Finance
Sunday, April 13, 2014
Matthew Weiner”s MadMen is back for its final season. Things are bit up-side-down with Don Draper on the outs with the agency. It appears that Roger, Peggy and Pete are all adrift as well. It's time to call in superman, Bert, and bring Don back into the fold! With new faces like Neve Campbell joining the cast as a love interest for Don season 7 is sure to be must see TV event.
AMC's MadMen
Wednesday, April 9, 2014
Amazon’s Dash Wand
Amazon.com
reveals a new approach to shopping for the
tech savvy customer
A new way of shopping the online retailer Amazon.com, the “Dash
Wand” promises to upgrade your shopping experience. Just by scanning a barcode
or speaking the name of a product into the “Dash Wand”, consumers will have the
contents of their vertical shopping cart at their within 24 hours.
Monday, April 7, 2014
Rag & Bone 10 years and growing
Rag & Bone
the eclectic and modern fashion brand is on the road to becoming the next big
American Brand. Key to build the Rag & Bone brand is balancing art and
commerce.
Childhood friends,
David Neville and
Marcus Wainwright founding
partners of the fab British clothing house Rag & Bone’s is expanding their
brand. Adding
The duo will
beef-up their digital initiatives. Fans of the modern clothing brand will cheer
as can plans to add to their fleet of 12 retail stores ventures into the
Brooklyn, NY, Miami, FL and San Francisco, CA markets.
http://www.wwd.com/menswear-news/designer-luxury/david-neville-and-marcus-wainwright-talk-10-years-of-rag-bone-7628395?module=The Markets-Designer and Luxury-second
Sunday, April 6, 2014
Digital marketing of YOU
Question: Should your Linked-In header say
who you are?
How is a Digital Art Director viewed when
listed as Consultant-e-mail Marketing on Linked-In?
Smart marketing insights do and should
apply directly when marketing YOU. It
stands to reason that your effort to build/grow your online persona—is about
hitting the mark. Being concise about what you do is the foundation in lining
up the target. Being concise about what you do yields results and firmly grounds
YOU in digital and social media marketing of yourself. Linked-In and the like is
a channel set to provide a digital extension of YOU.
Answer: Yes and No. This question is
depended on how you want people to Link-in with you.
I myself believe that you want to position
your profile in what/where you in turn want to go. In the aforementioned
example I view it as too broad + just on first glance I have no idea if that
person is a designer, a coder, a strategist or any of the many functions that
fall under the email marketing umbrella.
Thursday, July 7, 2011
...hoping for an offer...
How is it that you can have a seemingly outstanding interview only to have no-thing materializes.
This job search thing is both frustrating and heart breaking. Just give me the what, why and how of it all. Really I can take it.
This job search thing is both frustrating and heart breaking. Just give me the what, why and how of it all. Really I can take it.
I was hoping for an offer this week after such a great meeting. I can do the job I have the required skills and years of experience you asked for. So what's the real deal? Why?
I can do this job.
I want to get back to work.
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